Vyayam Strength Co. · Mumbai · Est. 2018
Online strength, fat-loss and mobility coaching built around Indian schedules, Indian food and the 40 minutes you can actually spare. Real coaches, written plans, weekly check-ins.
This is how it started
The founder
"I wasn't unmotivated. I just never had a plan that fit the life I actually had."
Rohan Kulkarni joined his first gym in Dadar at nineteen and quit eleven weeks later. Then he did it again, eight more times — new gym, new diet, same March-to-May burst, same collapse by monsoon.
What finally stuck was boring: three sessions a week, four lifts, a diet built around dal, roti and whatever his mother was already cooking. He got stronger for the first time in a decade, and then started writing the same plan for friends. Vyayam Strength Co. opened in 2018 with one coach and nine members. Today six coaches run written programs for people in 41 Indian cities.
Why this works
No transformation challenges, no 5am nonsense, no giving up rice.
Every member gets sets, reps and weights on paper. You always know what today's session is.
Diets built from Indian kitchens — dal, roti, curd, eggs, poha. Nothing imported, nothing weighed to the gram.
Weekly video check-ins and WhatsApp support inside 24 hours. A person, not a chatbot.
Sessions designed for the time you have, not the time a full-time athlete has.
MOST JOINED
Each one is a complete 8–12 week plan with video demos, a diet guide and coach check-ins.
Where to start
No quiz, no calculator. Read across the lane that sounds like you and take the program on the right. Your coach confirms the choice on the intake call, before you pay anything.
Two lanes sound like you? Take the one you can actually do this month.
Tell a coach what your week actually looks like and they'll name the program. It's a conversation, not a sales call — plenty of people leave it with a lane and join two months later.
Most joined
Each one is a complete 8–12 week plan with video demos, a diet guide and coach check-ins.
Bestseller
Lifting, walking and a diet you can hold for three months.
Beginner
Six lifts, taught properly, before anything gets heavy.
New
Bodyweight
Floor space and a wall. That's the whole kit list.
Mobility
For necks, hips and lower backs that have been sitting since 2019.
Coach-led
Core and floor first, then strength. Cleared-by-your-doctor start.
Every new member who starts with the August batch gets four weeks of coach check-ins added to their program at no extra cost. No code to enter — it's applied to batch enrolments automatically.
Who trains here
Two or three false starts behind you. You don't need motivation — you need a plan that survives a bad week.
Stiff hips, cranky shoulders, 9pm energy. You want to feel less broken before you worry about looking different.
College sport, then a decade of work. You know what strong felt like and want it back without an injury.
Member data
Averages from 1,842 members who finished a 12-week program between January 2025 and May 2026. Individual results vary — a lot.
n = 1,842 · Jan 2025 – May 2026 · self-reported and coach-logged
Most Joined
Each one is a complete 8–12 week plan with video demos, a diet guide and coach check-ins.
Get startedCoaching plans
Prices in INR, inclusive of GST. Cancel any time from your account — no notice period, no cancellation call.
Our promise
Train for two weeks. If the plan doesn't fit your life, email your coach and we'll refund you in full — you keep the diet guide either way. After that, cancel any time from your account and you'll keep access until the end of the month you've paid for.
2,180 reviews
Average rating 4.8 out of 5 across all six programs.
Ninth gym membership, first plan I've finished. The bit that changed things was being told exactly what to do on Tuesday instead of deciding at the gym door.
Meera Raghavan
Pune · Fat Loss Reset
My coach Farhan rewrote the whole week when my shifts changed. That's the difference between an app and a person.
Siddharth Nair
Bengaluru · Coached
Diet plan had upma and curd rice in it. I nearly cried. Six years of chicken-and-broccoli plans and someone finally wrote for a South Indian kitchen.
Kavya Menon
Kochi · Coached
Deadlifted 120kg last Sunday. Two years ago I couldn't touch my toes without my back complaining.
Arjun Bhatia
New Delhi · Private coaching
Started the post-pregnancy program eleven weeks after my son was born. Slow, careful, never once made me feel behind.
Priyanka Sethi
Mumbai · Post-Pregnancy Rebuild
The mobility program fixed a neck thing three physios shrugged at. Wish the app had a dark mode, but I'll live.
Nikhil Rao
Hyderabad · Desk-Job Mobility Fix
The team
You're matched with one coach and you keep them. No rotating support queue.
NSCA-CSCS. Twelve years coaching strength, mostly with people who'd written themselves off as "not gym people".
Registered dietitian. Writes every diet guide we ship, all of them built from regional Indian kitchens.
Physiotherapist turned coach. Handles every member coming back from an injury or a long break.
Getting started
Ten minutes. Goals, injuries, schedule, what you actually eat.
A free 20-minute call to check the program fits before you pay.
Sessions, lifts, weights and a diet guide in your inbox within two working days.
Log your sessions, send a form video, adjust. Every Sunday, for as long as you train.
While a gym membership is recommended for the best results, we can adapt programs for home workouts if you have basic equipment like dumbbells or resistance bands.
Not at all. We specialize in teaching beginners the fundamentals of strength training with a focus on proper form and safety.
No. Our nutrition guidance focuses on balance and sustainability. You can still enjoy your favorite foods while reaching your goals.
A typical session takes between 45 to 60 minutes, depending on your specific program and goals.
We offer flexible pausing options for memberships. Just let us know in advance, and we can put your program on hold.
Yes, we want to ensure you have the best possible experience. If you feel a different coach would be a better fit, we can facilitate a switch.
Fill the intake form, talk to a coach for twenty minutes, decide after that. Nothing to pay until you've seen the plan.
Browse programs14-day full refund · Cancel any time · No joining fee
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